Founded in 2024, Biker Roulette is more than just an apparel brand. We believe there is a feeling and lifestyle that money can’t buy, and the bike life is on a level above the pursuit of material wealth and the mundane aspects of modern life. Our story began in 2018 with a single Instagram post, a tribute to our love for bikes. This simple post sparked a global community of riders united by a shared passion for pushing boundaries and embracing the freedom of the open road.

From those early days, our community grew rapidly, connecting adrenaline junkies and speed enthusiasts from all corners of the world. We celebrated the excitement of every twist and turn, the camaraderie among riders, and the sheer joy of living life at full throttle.

In 2024, we took a bold step forward, transforming our passion into a brand that reflects the spirit of Biker Roulette. Our mission is to provide high-quality, stylish apparel that captures the essence of the ride and the exhilaration that comes with it. Every piece of clothing we create is designed to embody the freedom, adventure, and adrenaline that define our community.

At Biker Roulette, we believe in the thrill of the ride while also prioritizing safety. We encourage every rider to gear up with protective gear and ride within their limits, ensuring a safe and unforgettable experience every time.

Join us as we continue to blaze our trail through the asphalt, fueled by passion, adrenaline, and the unwavering spirit of the ride. Welcome to Biker Roulette—a family of riders united by a love for the open road and the electrifying rush that comes with it.

71-75, Shelton Street, Covent Garden, London, WC2H 9JQ, UNITED KINGDOM